My take

My take on the tools

Included rather than upsold, which is rarer than it should be.

Scripts, social posts, research, video, images. All bundled, all hosted, none sold separately.

I want to flag why that matters, because it is easy to skim past. In this market the software is normally where the second and third invoices arrive. A course sells at $997 and then needs $200 a month of tools to actually run, and the real price was never the one on the sales page.

Here the production tooling is inside the number. That makes $2,497 a genuinely different proposition from $2,497 plus subscriptions, and it is one of the two things that moved me on this launch.

What they do and do not fix

They remove production time, which is the excuse most people use for stopping. They do not make an audience arrive faster, and they do not make you interesting. Anyone expecting the tools to do the business rather than the work has misread what they are.

My other takes

• My take on the method
• My take on the price
• My take on who this actually suits
• Which sessions I would actually watch